According to this blog post, the Australian Standards in Advertising board has received, and dismissed, numerous complaints about the above advertisement for Philadelphia Cream for Cooking.
Among the formal complaints were comments to the effect that, ‘A woman spanking a man on the bottom is every bit as offensive as a man doing the same to a woman especially when there is sexual undertones involved. I really believed we had moved away from this form of sexist advertising,’ and ‘Complete objectification of men who women can treat any way they want. The ad sure would draw a lot of flak if the roles were reversed.’
They’re right of course–it would draw a lot of flak if the roles were reversed. But whenever I hear that argument I do want to make the point that truly “reversing” the roles would mean women having more freedom, more money, and more political power than men. I’d settle for equality. And I’d spread it all over!