Posts Tagged ‘Zeitgeist!’

Macarons, We’re Watching You

Monday, March 29th, 2010


Guess what they’re selling at all the hot bakeries these days? Zeitgeist. And zeitgeist tastes like those little hamburger-looking cookies called macarons.

Salon says macarons are the new cupcake. (They also called them “moon pies on acid.” Liberals.) We just had Macaron Day here in New York, which is really cool because we have our budget totally in order and our governor is not a pathological liar.  Check out this Google trend!

Macarons are hitting the market in a weird way—high end and mainstream at the same time. All the foodie blogs are running recipes, but there’s a populist aspect to the trend as well. According to the the Wall Street Journal, macarons are already available in Trader Joe’s, Starbucks and McCafé, the café chain that McDonald’s has in France, which I have never heard of until now and I am dying to visit. It sounds more fun than the Macaron Café uptown, and also it is in France.

Being the new cupcake would be one thing. But could they be the next bacon? I haven’t seen a macaron tattoo yet.


Image via Serious Eats.