Cupcakes and Gender Essentialism

I feel really bad that until now I didn’t realize men are afraid to eat cupcakes for fear of appearing girly. Poor men! Sure, they make more money than women, but what good is privilege if you can’t have a cupcake with it?

Thankfully, Butch Bakery is here to help. There is no risk of pastry feminization when you are snacking on cupcake flavors like Jackhammer, Driller, or Beer Run. Honestly, I’m kind of in awe at how they’ve made good on their promise to “stay far away from the cliché.” Nothing says “manly” and “not clichéd” like a Home Run cupcake, described as “more fun than getting to third base.” BTW, the Home Run contains: bacon. Which is also not a cliché.

Why not go all the way, Butch Bakery? There you are at third base, when you could have hit it out of the park and called them mancakes. It’s so obvious that the “cup” in “cupcakes” refers to bra size and we all know only ladies wear bras. I’ve lost faith in your entire enterprise at this point.

Also, what the hell are trans folks supposed to do? WHERE ARE THEIR CUPCAKES/MANCAKES—TRANSCAKES?


PS My favorite part of the website is where they say they cannot guarantee their products are nut free.