IKEA! I just met a store called Ikea! Oh, like you don’t sing that under your breath whenever you go there, just admit it. Anyway, the Daily Mail tells us that Ikea has a cookbook! A flatpack cookbook! Like most things at Ikea, it is fairly confusing, but does provide photos of the main ingredients and of the finished product–beyond that you are on your own. (A few days ago I was confounded by some Ikea instructions that showed a nail and the number 56 as the 8th step in assembling a cabinet–eventually I realized I needed to hammer in 56 nails all around the back of the piece.)

I would like this  concept to continue into other realms, perhaps campaign literature or blogs.