By now, everyone’s heard of the Cooking Channel. The new cable station launched two weeks ago with a focus on food programming for “food people” (so named because foodies don’t like to be called foodies).
John Linn, Cooking Channel Pleases “Food People,” Clean Plate Charlie.
Huh. No comment.
The people who brought the brassy calorie-pusher Paula Deen, the energetic spice-sprinkler Emeril Lagasse and dozens of other stars to a mass audience are furiously preparing to start a spinoff network on May 31.
Called the Cooking Channel, it is lining up low-key programs targeted at a hipper crowd interested in the grass roots of food culture.
Ms. Deen, for one, will not have a time slot. But three young guys from Canada who build taco vending machines and other weird contraptions for a show called “Food Jammers” will.
In another show, “Unique Eats,” taped earlier this month at Bark, a boutique hot-dog shop in Park Slope, Brooklyn, the cameras lavished attention on baked heirloom beans and franks topped with Columbia County sauerkraut.
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Oh. Great. Heirloom beans.