So KFC has a new sandwich out that is a trending topic on Twitter! You may have heard about it here, even. Not many people have said they really want to eat a Double Down, except Sam “Bright Eyes” Sifton, but it’s not made to be eaten, it’s made to start conversations. The Double Down the foodie version of Nike’s Tiger Woods ad—repulsive, but it gets people talking about your brand. I mean, before today,when was the last time you even thought about KFC?
This is a product that’s not just gross materially, it’s gross conceptually.