Cultural news you can use: Making a “Coke Friend” means one thing on Craiglist, and something entirely different in South Korea. There, Coca-Cola Korea is connecting with influential mommy bloggers and encouraging them to have a Coke and a smile:
These women “are not simply in charge of a onetime event or project but are vitally important stakeholders,” Mr. Kaerhoeg said. “Each blogger has been paid careful attention to, various brand and company information appropriate to each blogger’s interest and inclination has been continuously provided, involving them into a variety of marketing and corporate events, therefore enabling them to share unique and exciting Coke experiences.”
In other news, social media is sending Justin Bieber to North Korea, so really why do we even bother having a State Department?