I’m completely in love with PerishableNews.com, “Where the subject may be perishable, but the insight isn’t.”

They “cover top-level happenings in Retail and Foodservice that are of special interest to a Senior VP of Perishables at a supermarket or other retail chain or a top executive at a foodservice chain operator or distributor.” And me!

It is exquisite. Clicking on “Dairy Highlights” gets you a story about a $450 egg cooker, recently profiled in the New York Times.

What’s new in Produce, you ask? Well, it’s been “A Peach Of A Year For NC Growers.”

Some of it is in code:

Attitude Drinks, Inc. Announces Initial Placement for Phase III Recovery Retailers

Jack Shea, EVP Sales of Attitude Drinks, Inc. (OTCBB: ATTD), today announced that early adopters of Phase III Recovery® are very excited about the unique nature, functionality, consumer interest and sales prospects for the brand. “Working with our distributor in New York, High Five Distributors, we have strategically placed Phase III in retail outlets in virtually all channels of trade over the past few weeks. It is becoming clear that target consumers understand the science of our Grade A Milk recovery drink.”

I love it! I love everything about it. The shameless commerce, the belief that sales are always good, and more sales are always better, the commitment to expansion, the sober rebuttals to attempts to save fish, the opposition to environmental protections.

Is there an Immortal Foods News? One can only hope, and google.