From Eater.com:

“Introducing the “Crown Crust Pizza” — from Pizza Hut in the Middle East — that studs alternating meatballs and balls of Philadelphia-brand cream cheesebaked into the crust. Hence the name Crown Crust!”

Jesus effing christ.  I’m baffled.  It seems completely excessive (although of course I appreciate the inclusion of meatballs), and then it seems unique.  This is how they get you.